Louis Carr

Biography

Louis is the President of BET a role he assumed in December 2025 after nearly four decades of transformative leadership within the company. Across his 39 year tenure, He has helped shape BET into the premier media destination for Black audiences worldwide, driving culture, impact, and community empowerment at every step. Before becoming President, Carr served as President of Media Sales, where he redefined the multicultural space for some of the world's biggest brands and stimulated over $10B in advertising sales through strategic partnerships with corporations like Procter & Gamble, Walmart, Unilever, McDonald's, Meta, Toyota, and many more.

Sessions

1. Bet on Black: Louis Carr on Marketing In Every Era

   Tue, Nov 3, 10:45 AM – 11:30 AM CT

   Track Future of Marketing

   Louis Carr has spent four decades generating over $10 billion in advertising revenue, developing leaders, and making the case that Black audiences are among the most valuable and underestimated consumers in America. He has been right every time. This session is a working conversation about what it takes to lead at scale over the long term, how to build deep audience intelligence, develop real talent pipelines, and stay indispensable across every era of industry change.