Roxy Couse

Biography

Roxy Couse is the founder of Sloefy, a personal branding platform for corporate professionals who want to build public influence without compromising their careers.  She is a digital storyteller and expert voice in corporate culture recognized for her wildly relatable millennial manager skits that captures the unspoken reality of work life with humor, honesty, and authority.  She is also a Webby Nominated Creator and has partnered with brands like LinkedIn, Anthropic, IBM, The Project Management Institute, P & G, CVS, Amazon, and more.

Sessions

1. Turning Internal Expertise Into AI-Proof Personal Brands

   Fri, Nov 6, 10:45 AM – 11:15 AM CT

   Track Creator

   Layoffs in tech hit Black workers first and hardest. AI is accelerating that curve. Meanwhile, the professionals landing board seats, advisor roles, and next jobs before the old one ends all share one thing — a public personal brand they built while still employed. But Black corporate professionals are navigating landmines their peers aren't. Compliance reviews that hit harder. HR policies enforced selectively. The respectability tax. The real, rational fear of retaliation for speaking publicly about work. Roxy built Sloefy — a personal branding platform for corporate professionals — because she lived this. In this session she will walk through the Personal Brand Map framework she uses with clients, show attendees how to extract workplace expertise without crossing compliance lines, and leave them with a 30-day plan they can start Monday morning. This is not a "build your personal brand" talk. It's a leverage strategy for a workforce that needs one before the layoff email arrives.